News

Coca Cola’s multilingual Super Bowl halftime advert stirs vitriol

A slot during the half-time intermission of the US Superbowl is some of the most expensive advertising real estate you can find. Coca Cola, one of, if not the most recognised global American brands stirred up a lot of discussion and, regrettably, vitriol for its multilingual advert.

China: Predictions for the Year of the Horse

As China enters its new year, the year of the horse, the world’s second largest economy finds itself at a cross roads, both domestically and on the global stage. At Today Translations, we have sourced what some of the most respected business commentators are predicting for the Middle Kingdom over the course of the coming year, in regards to economic growth, social reforms, trade and technology.

Brewdog: Exporting by ear

Dubbed Scotland's craft beer bad boys, James Watt and Martin Dickie, founders of Brewdog, are about to tap into one of the world's trickiest markets: Brazil. This week, Brewdog, Scotland's largest independently-owned brewery, will open its latest exclusively owned bar in São Paulo, its second outside of the UK (the first was opened in Stockholm last year) and 14th overall.

Why the internet speaks English

Last week, Vine updated their video-recording application, localising it into 20 different languages. For those new to Vine, the app lets users create 6-seconds looping videos, which they can share with friends through the app or any other popular social media platform.

Strong Families Build Successful Businesses

Your family blood may be thicker than water but is it good for business? As Icarus discovered to his cost when he dismissed his father's advice, your family are often your best critics and your closest ally in business.