In a study published last week, KFC has been named the most powerful international brand in China. The top 20 list, which also included Pampers, McDonald's and Samsung, was compiled by brand-equity firm Millward Brown.
Not everyone can be an exceptionally talented polyglot, the kind to whom learning a new language comes seemingly overnight. But we can all take the time to learn a couple language facts, that may even come in use later in life. Speaking to a tourist, a foreign dignitary, etc, in their mother tongue makes a lasting impression, even if it's only a handful of words.
Meet Nils Rune Utsi, a hip-hop artist from the northern Norwegian town of Máze. His goal is to preserve the endangered language of Sami through the medium of music. At Today Translations, we are always interested in finding out about endangered languages and the innovative ways that people seek to preserve them.
Today is International Beer Day, a celebration which wouldn't be the same without one merry wish: cheers!First recorded as ""makien cheres" in 1225 AD, the phrase evolved to "what chere be with you?" in the 14th century which was a common greeting in England.
Usain Bolt's Twitter bio says he is the most naturally gifted athlete the world has ever seen, but could he be a naturally gifted linguist as well? Ahead of the 2013 World Championships in Athletics in Moscow later this month, Usain Bolt can be seen in a Puma advert taking Russian lessons after training on the track
Worldwide, companies of all sizes are adopting globalisation strategies, reaching out to prospective consumers in far-flung regions. The long-term expansion solution for organisations is website localisation. It attracts a foreign audience, gains their trust and manifests a company's presence. A more short-term solution, however, is to look at getting products posted on some of the many e-commerce sites that exist around the world.
Harry Potter author J.K. Rowling celebrates her birthday today, and shares this special day with her famous literary creation, the boy wizard himself (as referenced in Harry Potter and the Philosopher's Stone). The popular children's books have been translated into 70 languages, with words and names in the wizarding world deriving from French, Latin, and English.
Scottish Gaelic, one of Europe's most ancient languages, is experiencing a digital renaissance. Work has begun on creating a landmark Scottish Gaelic online dictionary, which is expected to contain a staggering 30 million different words. The project, entitled 'Faclair na Gaidhlig' (meaning 'Scottish Gaelic Dictionary') comes on the back of a £2 million investment from the Scottish Government and is expected to take up to 30 years to complete.
Jane Austen is famous for her era-defining novels such as Pride and Prejudice and Sense and Sensibility, her sense of irony and knack for satire and, now, for being the face of the new face of the £10 British bank note, starting in 2017. Less known, however, is precisely how great her influence was on the English language. Some might even say that she's the queen of modern slang.
The new book by former Microsoft India chairman Ravi Venkatesan, Conquering the Choas: Win in India, Win Everywhere,' has been creating a lot of buzz this week upon its release. Composed of a series of interviews with the Indian regional managers of some of the largest multinationals, such as Nokia; Unilever; and Volvo, the book is said to offer one of the most honest accounts of India's business environment, exploring why brands such as Apple have failed to match the success they have seen in other markets and outlining what foreign companies need do when expanding abroad.
